Lets address cost:
at first site 4k for a single video or 12k for a group of videos may seem like a serious investment. Or it may seem high to folks who have just started exploring professional video options.
It may seem high because there is a college student down the street who says she can do a video for $300.
It may also seem high when you try to include it one months marketing budget. You already have the mailers and educational packets, and of course the 2 seminars at Ruth Chris. So how are you going to justify another $5,000 for this month.
Well lets start here
Video is NOT a replacement for your tried and true marketing strategies. But what it can do is make every strategy you have work better. It can get the raw information across in a much more consumable way.
Video can also literally stand in for you. It can communicate the key points of your story, your life and your message in a flawless emotional way ,even when you aren't feeling "on." it can give people the opportunity to connect with you, or let their guard down before they step foot in your office.